7 March 2023
5 Free Ways to Grow Your Personal Training Business
by Greg Buford
Save a buck or two and Make a Few.
As a personal trainer, your business depends heavily on your ability to attract and retain clients. But how can you do that without spending a ton of money on marketing and advertising? Especially, in a market that is saturated and continuing to grow!
Well I’m not going to say I have all the secrets, but I do know these five FREE ways that can help you organically grow YOUR personal training business:
#1 Leverage Social Media
Social media platforms like Facebook, Instagram, and Twitter are excellent tools for promoting your personal training business. Use these platforms to share photos and videos of your workouts, client progress, and offer tips on healthy eating and exercise. Be sure to engage with your followers by responding to comments and direct messages, and ask them to share your content with their friends.
#2 Offer Free Classes or Workshops
Hosting free classes or workshops is a great way to attract new clients and showcase your expertise. You could offer a free yoga class in the park, a workshop on healthy meal planning, or a seminar on how to improve your running form. Make sure to promote your event on social media and local community calendars to get the word out.
“You could offer a free yoga class in the park...”
#3 Partner with Local Businesses
Collaborating with local businesses can help you expand your reach and gain new clients. You could offer to lead a fitness class at a local gym or partner with a health food store to offer nutrition consultations. You could also offer a referral program to incentivize your clients to refer their friends and family to your business.
#4 Write Guest Blog Posts
Reach out to popular fitness blogs and websites and offer to write a guest post. In your post, you could share your expertise on a specific topic, offer workout tips, or share your personal fitness journey. Be sure to include a bio and a link back to your website or social media profiles to help drive traffic to your business.
“Provide excellent customer service”
#5 Focus on Client Retention
One of the best ways to grow your personal training business is to focus on retaining your existing clients. Provide excellent customer service, check in regularly, and offer personalized training programs that meet their specific needs and goals. Happy clients are more likely to refer their friends and family, and they're more likely to continue working with you long-term. This has single-handedly been the most effective of all the tips provided. Nothing goes further than personal referrals and positive feedback/reviews!
At the end of the day, growing your personal training business doesn't have to break the bank, but you have to be willing to facilitate new relationships and opportunities. By leveraging social media, offering free classes or workshops, partnering with local businesses, writing guest blog posts, and focusing on client retention, you can attract new clients and build a thriving business without spending a dime.